WinRho SDF: Restoring Balance

This healthcare ad, developed for WinRho SDF, visually communicates the challenge of restoring platelet balance in ITP patients. The campaign uses a striking black-and-white photo of a juggler balancing vivid red balls—symbolizing platelets—to emphasize the difficulty and urgency of treatment. A bold typographic layout underscores the message. The piece integrates visual metaphor and concise copy to highlight WinRho’s rapid and reliable therapeutic effect.

This mechanism-of-action (MOA) card set for WinRho SDF simplifies complex medical science into accessible, compelling visuals. The campaign uses bold typographic contrast, dynamic overlays, and medical illustrations to clarify how WinRho targets RBC destruction without suppressing T cells. The layout builds on the earlier “Creating Balance” visual language to maintain cohesion across brand materials.