Biaxin XL Advertisement
Nathalie Gribinski
Designed a pharmaceutical advertisement for Biaxin XL®, using humor and strong metaphors to communicate confidence in treatment efficacy. The visual concept features a man calmly facing an alligator, symbolizing patients' trust in the product. I was responsible for the graphic layout, typography, brand consistency, and delivering production-ready files for print media, ensuring visual impact and adherence to medical marketing standards.
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Posted May 13, 2025
Striking contrast and humor delivered a bold message of confidence, increasing brand recall and reinforcing Biaxin XL’s reliability for daily treatment.
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Timeline
Mar 13, 2007 - Dec 13, 2011
Clients
Corbett Accel Healthcare Group
