Atropen Life-Saving Ad Campaign
Nathalie Gribinski
This ad is the focal point of the Atropen campaign, designed to highlight the life-saving function of the Atropen auto-injector. The ad captures attention and conveys urgency with bold visuals and direct messaging, using Futura and Bbee fonts to create a robust and professional look. The clear layout emphasizes the product’s ease of use, reliability, and speed in high-stress situations.
Three women hold bags, each symbolizing the power to carry the antidote. United and strong, they represent the solution within reach.
A single bee trapped in a jar, buzzing frantically against the glass.
An empty hospital space looms with quiet tension.
Atropen Brochure
Atropen Brochure
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Posted May 13, 2025
Promoted to Art Director after crafting a powerful, time-driven campaign that positioned AtroPen as the fast, reliable antidote for nerve agent emergencies.
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Timeline
Mar 13, 2007 - Dec 13, 2011
Clients
Corbett Accel Healthcare Group
