I designed a humorous, character-driven piece using oversized heads and small bodies to create instant visual impact. The concept plays off the idea that Levoxyl’s shape is so recognizable, “even Cathy knows it with her eyes closed.” Playful typography, vibrant colors, and a spiral-bound layout give the sales team a memorable and approachable tool to engage healthcare professionals.
Created a playful, character-driven campaign that simplified clinical data, increased brand recognition, and made Levoxyl’s benefits easy to remember and trust.