Orenda will make it easier for people to understand where Introverts come from and for Introverts to understand it’s okay to be an introvert in any social situations. Society has always favored extroverts. Society has always been geared towards extroverts in the work place and at school growing up. A lot of people have pushed the idea that introverts are weak, overly sensitive, and always misunderstood because society doesn’t really know much about them.

The problem is society thinks introverts have a disadvantage in the world and introverts will feel misunderstood because society doesn’t have the tools to help them. The hardest part of understanding people is that not everyone has the same temperament, personality, struggles.  For introverts it is hard to relate to what they go through on a daily basis: emotionally and socially. The challenge is I need to speak not only to the introvert, but to other people as a whole.

Orenda is a product design solution to create tools and solutions for Introverts to help them navigate through social interactions.

Brand Designer, UI/UX Designer

The Brand was inspired by Anton Stankowski and Bauhaus with the use of shapes. Orenda is a company where introverts can learn to adapt, accept, and communicate to gain confidence to build a community for themselves and apply it to the extrovert world. To give introverts the tools to navigate through social interactions and to build their own community to gain confidence for themselves to use in life or social situations.

Orenda’s word mark is a form and shaped to give the user a feel of the brand. The symbol is just a circle and this is because introverts are more than likely be visual learners so shapes are not only easier to understand, it is also the basic elements of design and symbolizes introverts are simple people.

- Questions I asked myself: How to explain this to someone who doesn’t know what an Introvert is / Personality Types? - Do all introverts thrive to have some sort of connection or is it only some personality types? - How can there be a better way to communicate while keeping the standard of “small talk”? - Challenging social norms with introverts and how to be successful.

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