With Bloomin, what you say grows! Known as The Seed Paper People, we have integrated some of the best practices in paper making with our own homegrown innovations, and are recognized as the world’s foremost authority on this specialized commodity. In this project, I will talk about how SEO and UX co-exist together and how they balance each other in a way that seemed impossible for the average user. SEO and UX co-exist together because of how the web functions now. The question is not how we can make your website function, but how can we make users come to your site and stay?

Bloomin works with a third-party development company that is in charge of hosting their Wordpress websites along with plugin updates and monthly site maintenance. They want to make a change to update their UX on their website along with their SEO presence online.

I was in charge of boosting their SEO marketing and rankings along with fixing up any slugs, meta descriptions, user experience and platform responsiveness while teaching how to work among these tools so they can manage it themselves.

Web Designer

Creative Director, Kevin Arnold

When it comes to googling “Bloomin” in the search engine; you are the second link below“Bloomin Branding”. I have tried words such as: seed paper, biodegradable seed paper, plant seed paper, wildflowers seed paper and you are either 5th search or on the very last on the first page.

FIxed 67 pages of images and added slugs and meta descriptions/alt descriptions.

Changed 20 pages of Categories for their Products to fix meta/alt descriptions and added slugs along with the proper titles.

Added Breadcrumb titles, canonical urls to the mobile.

Improved the Titles of Products, Blogs, and Body Text

Added Images and alt text to boost SEO.

Breakdown their Menu to make it cleaner and easier to navigate.

Add a sitemap and footer.