Hilmi Arkan
This is the case study I made when I doing an intern at a Software House Company as a UI/UX Designer
I interviewed some friends about their buying and pet adopting experience during the pandemic. Some through chat and some participants from an online survey I made with Survey Monkey.
Then I found the following information:
Furthermore, it is easier to determine our user scope and answer, "Who am I making this application for?" I created a User Persona "card" containing the target user profile for this problem.
After being analyzed, several core problems experienced by users were found, namely:
Then, I change the Pain Point earlier into an Action Point in the form of questions about what I should do to deal with the various problems above. The Action Points I get are:
After collecting various kinds of ideas, it was decided some of the most solution ideas, namely:
To help map the user flow when using this application later and make it easier for users to achieve their goals, we created this application User flow. Here I use the whimsical.
Here I need paper and a pen to sketch what the design will look like. Explore as much as possible from various layouts to content hierarchies.
It would be nice if I explore existing designs to add inspiration to the ideas of design styles, layouts, colours from our application later. Usually, I search on Dribble and Behance.
This is the step that determines the branding style of our application, from colours, typography, margin sizes, logos, etc. This makes it easier for us to be consistent in using resources and maintain the Branding DNA of our application.
Next, I start visualizing the rough design into a Hi-Fi design. And from here later, I can consider our design to enter the production stage because I can say that our design is quite mature.
**Update: I made a web app design for Shelter a couple of days ago to enter an internal school UI UX competition (did not win, haha)
At this stage, I validate the prototype earlier to our users, so I get an insight into whether the prototype is suitable and whether the user's problem is resolved correctly?
I will do Usability Testing, where I will prepare several scenarios that the user needs to do with our prototype. Here I use a testing tool called Maze.
Some users are still having problems using this application from the test results. I do a checkup on the path interaction that the user goes through. Then it was found that the user could not interact with one of the features, in this case, the filter feature.
So, what needs to be improved is the prototype. Also, try testing all the existing features for those who want to try Usability Testing. Because I also don't know which one the user will interact with, I can't force the user to do testing through the flow. That I create lets the user naturally use the prototype. From the prototype that I made, there are many paths that the user can take to achieve the goals of a testing scenario. You can see the user heatmap on how the result failed so that it is clear what the user interacts with, and I can also quickly inspect what needs improvement from our application prototype.
You can see that i use design thinking when building this case study. Design Thinking IMO is precious in solving problems because each stage of this method is mutually sustainable. I cannot proceed to the next step because I need to complete each step coherently. So for this Online Pet Adoption problem, I can find out and analyze the problem thoroughly because the stages that need to be passed are coherent and structured. As a result, I can understand the user's situation, identify the right solution, evaluate our solution, and achieve the goals.
Thank You! 🙌
2020