CRM (Product Design, Market Analysis)

The CRM system I designed is a testament to simplicity and scalability. Built on a template-based framework, it´s goals was to be an intuitive user interface that makes it accessible to all users, regardless of technical expertise.

I was responsible for the whole project and did solo on design wise, I had market analysis and research help. My main roles where:

Market Analysis for competitors, landscape and the fields to improve.

User research

User experience journey

User onboarding whole process and journey

Product Design

Product mapping

Prototyping and user feedback

Iterating design on feedback

As the lead designer, I spearheaded the research phase of our CRM project. Through comprehensive analysis and user feedback, I identified key requirements for simplicity and scalability. This research formed the foundation for our template-based approach, ensuring an intuitive and accessible solution for businesses of all sizes.