LoveBank: Connection App (Consumer Social, CRM, Productivity)

LoveBank is a connection calendar and relationship-strengthening tool that helps people remember and act on important dates—like birthdays, anniversaries, and milestones—while making it fun and easy to send thoughtful messages that can be saved forever. It’s designed to help people nurture their relationships with less effort and more meaning.

As the Founder & Product Lead, I was responsible for every stage of bringing LoveBank to life, including:

🚀 Product Ideation & Strategy – Identified the need for a tool that makes relationship-building easier, designed the core product concept, and mapped out its development. 🎨 UX/UI Design & User Experience – Designed an intuitive, visually engaging interface that encourages users to engage with their connections in meaningful ways. 📱 App Development & Launch – Led the end-to-end product build, oversaw development, and successfully launched on the Apple App Store. 📈 Go-to-Market Strategy & Customer Acquisition – Developed and executed marketing strategies to drive early adoption and organic growth. 📣 Branding & Storytelling – Crafted compelling messaging that positioned LoveBank as a must-have tool for strengthening relationships. 💰 Monetization & Growth Strategy – Designed a freemium subscription model and tested different engagement and revenue strategies. 📊 Community & Engagement – Built a user experience that encouraged repeat engagement and fostered long-term habit formation.

LoveBank is currently live in the App Store and has been used by individuals and communities to strengthen relationships, create lasting memories, and build habits of appreciation. This project combined behavioral psychology, user experience, and growth marketing to help people show up for each other in a way that truly matters.