Marketing Director, Showtime Networks Inc (Growth & Retention)

At Showtime Networks, I played a key role in subscriber growth and marketing strategy, managing a $300M+/yr account and leading multi-channel campaigns that drove over 1M+ new subscribers.

As Account Director, my responsibilities spanned:

📈 Marketing Strategy & Growth – Developed and executed high-impact marketing campaigns that drove subscription growth and retention. 💰 Budget & Campaign Management – Managed a $15M+/yr marketing budget, optimizing spend across direct response, digital, and media channels. 📊 Data-Driven Performance Optimization – Analyzed subscriber trends and A/B tested campaigns to improve acquisition and retention rates. 🎯 Brand Partnerships & Sales Enablement – Worked closely with DIRECTV and other major distributors to maximize channel performance. 📣 Creative & Messaging Strategy – Led the development of brand campaigns across TV, digital, direct mail, and point-of-sale marketing. 🤝 Cross-Functional Leadership – Collaborated with internal teams, external agencies, and distribution partners to align marketing efforts with business goals.

This role gave me deep experience in large-scale brand marketing, consumer engagement, and data-driven growth strategy, shaping my ability to build, scale, and optimize products and campaigns that drive real impact.