Alora Home Finders | Real Estate Website Redesign
Client Overview
Alora Home Finders, a family-owned real estate business based in Alora, Spain, has over 20 years of experience in property management and real estate services. They cater to both international buyers and local clients, offering transparent, professional services.
Project Overview
The Challenge: Alora Home Finders reached out for a website redesign after their previous site became outdated and ineffective. The owners had initially attempted to manage and update the site themselves, but this resulted in a disjointed user experience with broken links, poor performance, and an overly complicated interface. Additionally, it lacked a modern, inviting design to capture the attention of international buyers—particularly those looking for luxury homes in the Alora area.
The Goal: The main goal was to enhance the user experience, improve the site's visual appeal, and ultimately increase lead generation. Alora Home Finders needed a website that would engage visitors, especially those from the UK, Spain, and the Netherlands, and make the process of finding luxury properties seamless and enjoyable.
Landing Page
Strategy
Awareness:
SEO Optimization: Improved search engine optimization to enhance visibility and attract more visitors.
Site Speed: Reduced loading times to create a smoother browsing experience for users.
Visual Design Update: Revamped the site’s look and feel to match the professionalism of the brand and appeal to high-end clients.
Consideration:
Intuitive Navigation: Streamlined the navigation to make it easier for users to find properties.
Interactive Features: Added interactive elements such as a dynamic property filter to help users find what they are looking for with minimal effort.
Detailed Listings: Enhanced property listings with high-quality media and comprehensive details to aid the decision-making process.
Conversion:
Streamlined Contact Forms: Simplified the forms and reduced the number of steps required for users to inquire about properties.
Optimized CTAs: Placed prominent, clear calls to action throughout the site to drive conversions.
Testimonials & Informative Posts: Highlighted customer reviews and added educational content to build trust and drive more engagement.
Listings Page
Individual Property Page
Design & Development
To enhance user experience, I conducted basic UX research (including heuristic evaluation, competitor analysis, user flows, and market research) before starting the designs on figma.
I developed the website on WordPress using Elementor and adapted my designs to fit the Houzez plugin, which the client was familiar with, using custom CSS and GSAP animations to add dynamic elements. I also provided documentation to guide them in using their new CMS and cleaned up their WordPress dashboard for easier management.
In terms of content, I assisted with copywriting to ensure clarity and relevance while improving the site's visual appeal. The final design focused on a clean, professional aesthetic, ensuring a responsive layout and intuitive user flows to make the property search seamless for international buyers.
Section on the Selling Page
Mobile Version for Landing Page
Results
Improved User Engagement: The new design helped increase engagement by making it easier for users to explore properties and access important information.
Better Conversion Rates: By streamlining forms and improving CTAs, conversion rates saw a significant increase.
Higher Visibility: Improved SEO and performance enhancements resulted in higher search rankings, attracting more qualified leads from target markets.
Very easy to work with and very knowledgeable in communication and interpretation of the task. We are more than thrilled with our new modern, fresh and easy to navigate website and would highly recommend Mariana for all your web needs
The pages showcased here are just a glimpse—explore the full Alora Home Finders website
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Posted Dec 17, 2024
Alora Home Finders website redesign to improve user experience, ease property search, and boost lead generation for buyers in the UK, Spain, and Netherlands.
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