Writing to a Brief: Guilty Pleasures
A 2015 study⁷ reported that practicing self-compassion by permitting yourself to enjoy things can help you cope with symptoms of anxiety and depression. Self-compassion can even be a protective factor against depression. There is a lot to be said for having empathy for ourselves and not expecting constant perfection.
Life isn't easy, and when we're struggling, we need to be kind to ourselves. Indulging in the things that bring us joy can get us through tough times.
As a regular writer and editor for HealthMatch, I've written and edited many health articles. This means a few things for you:
🟥 I'm adept at turning subpar, complex content into delightfully readable and compassionate copy.
🟧 Digging into scientific studies to translate them into easy-to-understand articles for the general public is a key skill of mine.
🟨 I regularly write about things I have personal experience with, so I can take a compassionate, empathic approach. Readers feel seen and heard. There's nothing better than someone who validates your concerns.
🟩 My content provides real, actionable advice. If you need to see a therapist or doctor, my article will tell you. If it's something you can handle on your own, my content empowers you.
🟦 Everything I write is backed by research. No anecdotal claims here!
🟪 As an editor and writer, my work is error-free and ready to publish.
And what does HealthMatch have to say?
Victoria is an incredibly gifted writer and totally nails the brief every time. She brings her own style and skill set but works incredibly well within our company voice and guidelines. Victoria not only takes our ideas and executes them perfectly but brings her own to the table, too. I can't recommend her enough!
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Posted Oct 9, 2022
Writing to a brief provided by HealthMatch on guilty pleasures and why we shouldn't feel so bad about them. Check out my process and the finished article!
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