Amaara, a UK-based FMCG brand, sought to establish a strong brand identity and create a diverse range of packaging designs that would appeal to the Indian, Pakistani, and Bangladeshi communities in the UK. The brand aimed to celebrate South Asian cultures, foster unity, and promote diversity through its products.

The primary challenge was to develop a brand identity and packaging designs that would resonate with a diverse target audience while maintaining a consistent brand image. The designs needed to be visually appealing, culturally relevant, and able to convey the high-quality and authentic nature of the products.

The successful rebranding of Amaara has been well-received by the target audience. The brand identity and packaging designs have helped to establish Amaara as a leading provider of high-quality, authentic South Asian food products in the UK market.