The AlignX team developed a complete brand identity for Lustre Academy, an institution dedicated to elevating education through innovative learning experiences.

This identity design project encompassed logo creation, colour palette development, typography selection, merchandise design and a cohesive visual language that reflects the academy’s values of knowledge, growth, and clarity.

Lustre Academy, founded by young entrepreneurs, provides quality training and guidance in fields such as Engineering, Spoken English, Competitive Exams, Project Assistance, Career Counseling, and academic tuition for grades I–XII. The goal was to establish a brand identity that would make the academy memorable, visually distinct, and versatile across platforms, helping it communicate effectively with its audience.

The logo concept integrates the letters "L" and "A" (for Lustre Academy) with a symbolic shooting star. The colour palette uses a dark blue to represent stability, expertise, and depth, while a contrasting orange signifies joy, creativity, and determination, reflecting the academy’s values and aspirations for its students.

A brief look into the logo design process:

The final brand identity for Lustre Academy delivers a balanced mix of elegance and modernity, perfectly aligned with the academy’s mission to inspire learning and growth. This project highlights AlignX’s expertise in creating thoughtful, cohesive brand identities that resonate with audiences and foster trust.