AlignX in strategic collaboration with The Neat Trick Design Studio worked on 3 major branding projects for Haldirams, a renowned name in the food industry of India. The projects are as follows:

Haldirams, a renowned Indian FMCG brand, sought to expand its product offerings to cater to a younger demographic. AlignX, in strategic collaboration with The Neattrick Design Studio, was tasked with creating a compelling brand identity and packaging design for the new product line, Tiny Tots.

The primary challenge was to develop a brand identity and packaging design that would resonate with both children and their health-conscious parents. The design needed to convey a sense of fun, innocence, and nutritional value, while aligning with Haldirams' established brand image.

To address these challenges, we adopted a multi-faceted approach:

The successful launch of Tiny Tots has been well-received by both children and parents. The brand identity and packaging design have contributed to the product's strong market performance and have helped to establish Haldirams as a leader in the children's snack food category.

Haldirams, a renowned Indian FMCG brand, is expanding its product portfolio to cater to a growing segment of discerning tea enthusiasts. The new premium Assam tea line aims to offer a balance of quality and affordability, appealing to middle to upper-middle-class consumers who seek a premium tea experience without the premium price tag.

The primary challenge was to develop a brand identity and packaging design that would effectively communicate the premium positioning of the tea while remaining accessible to a wider audience. The design needed to convey a sense of elegance, tradition, and quality, while also appealing to the modern consumer.

By successfully addressing the challenge of balancing premium quality with affordability, we have helped Haldirams tap into a growing market segment. The new tea line is expected to drive significant growth and enhance the brand's reputation as a provider of high-quality food and beverage products.

Haldiram's new product variant - Til Patti, a traditional Indian snack made from sugar and jaggery. The objective was to design two stickers that would be affixed to the packaging of the product to appeal to budget-oriented customers, primarily focusing on traditional snack lovers and individuals looking for authentic Indian flavours.