Searchable Content Across Google & AI Tools.
Rohit Shihora
Building a Content Engine for Nuttifox
From zero strategic content to a full architecture of 50+ pages, 10+ blogs, and a CMS system designed to rank on Google and surface inside AI tools
~ Built as a backend partner to the founder (In collab. with @milangohil)
Nuttifox is a company in London that offers both services and products. I am the content strategist here
About work
Full image of what I do for Nutrifox
The Challenge
A great studio with no content strategy behind it
Nuttifox is a high-quality AI product studio but without a structured content strategy, they were invisible to the founders and startups they serve. No service-specific pages, no SEO architecture, no AI-facing content.
My Approach
Build the system, not just the content
Rather than writing individual pieces in isolation, I built a full content architecture first, mapping audiences, intent, and URL hierarchy, then created templates, CMS structures, and pillar content plans that scale.
Things in Numbers
How I work with founders
Two ways I add value
01. Rank on Google + LLMs
Visibility Growth
I build content systems designed to rank on both traditional search and AI tools like ChatGPT, Claude, and Perplexity. Structured pages, clear intent signals, semantic clustering that gets found.
02. Invisible team member
Backend Ideation
I work as a backend partner sharing complete ideation docs, strategic memos, page structures, and creative direction so the founder always has a full picture of what's being built and why.
How I think through a strategy
Steps I follow to build complete strategy
Full deliverable map
50+ Delivery Content for studio for organic growth
Mental model
The thinking behind the strategy
Intent-first thinking
Every page was designed around what the audience types into Google and AI tools, not what the business wants to say.
LLM Visibility
Structured content so Claude, ChatGPT, and Perplexity surface Nuttifox when founders ask, 'who builds Framer sites?'
Cluster → Pillar Flow
Every blog, checklist, and guide feeds back to a commercial page. No orphan content, only connected systems.
Founder-first ideation
All frameworks and briefs gave the founder full visibility, not a black box. A backend partnership means clarity.
Result?
50+ pages built across service, blog, and resource categories, each mapped to a specific search intent cluster.
Nuttifox went from zero indexed service pages to pulling organic traffic from Google and getting surfaced in ChatGPT and Perplexity for founder-relevant queries.
Indexed pages climbed steadily in Google Search Console. The site now runs a structured content engine that compounds visibility without paid spend.
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Posted Jun 18, 2026
Took an AI product studio from zero content to 50+ pages ranking on Google and surfacing in ChatGPT, Claude, and Perplexity.
