Google Ads + SEO System for a Healthcare Clinic
Rohit Shihora
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Posted Feb 8, 2026
Aligned Google Ads and SEO for a healthcare clinic so intent, pages, and traffic worked together, improving predictability without increasing spend.
Dental and healthcare ads in Australia are not cheap.
Everyone in the market knows that.
You either avoid high intent keywords because CPC scares you,
or you lean in and make sure every click earns its keep.
Most clinics choose the first path.
This one didn’t.
The uncomfortable truth before this setup
Emergency and dental searches are brutal.
CPCs are high. Competition is relentless. One wrong move and budgets burn quietly.
The usual fear is simple.
“If clicks are this expensive, ads will never scale.”
The real issue was not cost.
It was alignment.
Paid traffic was not being treated as a short term lead machine.
It needed to feed the entire ecosystem.
Paid Search, done with intent not panic
The account went straight after the keywords that actually matter.
Total Spend: ₹17,906
Total Clicks: 276
Average CPC: ₹64.88
Primary Region: Medowie
Top Campaign: Medowie Dental Search
Spend: ₹11,076.84
Clicks: 145
Yes, the CPC is premium.
That is the price of urgency in Australian healthcare.
The important part is how it was handled.
Manual CPC outperformed Maximize Clicks.
₹52.13 vs ₹76.39.
That told one clear story.
Control beats automation when intent is narrow and stakes are high.
What happened after the click mattered more
The real win showed up in GA4.
Not vanity spikes.
Structural growth.
Month over month growth, November vs October:
Total views: 2,238 up 45.14%
Active users: 700 up 32.33%
Views per user: 3.20 up 9.69%
People did not bounce.
They explored.
That is when ads stop being “expensive” and start being leverage.
Pages that proved the strategy was working
Some pages told the story louder than dashboards.
Emergency Dentistry: up 460%
High urgency, high value traffic.
Home Page Direct Traffic: up 274.59%
Brand recall kicked in. Ads planted the seed.
Practice Medowie Page: up 70.42%
Location based intent met location based messaging.
Our Team Page: views up 41.77%
Engagement time up 94%
Trust pages doing their real job.
The quiet halo effect most clinics miss
Paid ads did not just convert.
They reshaped organic behavior.
Organic home page views jumped 77.37%.
Not because SEO magically improved overnight.
Because visibility compounds.
Users see the ad.
They notice the brand.
They return through organic or direct.
Conversion behavior told a mature story
Contact page traffic from ads stayed stable.
No forced spikes.
Referral traffic engagement doubled on the practice page.
46 seconds to 1 minute 28 seconds.
Research before commitment.
Exactly what you want in healthcare.
What this setup got right
Paid traffic focused only on emergency and dental intent
Manual CPC used where automation inflated costs
Ads treated as demand amplification, not isolated lead tools
SEO allowed to absorb and compound paid visibility
Trust pages supported decision making
Summary
Market: Australian Healthcare
CPC Reality: High and accepted
Traffic Quality: Intent driven
SEO Impact: Emergency Dentistry up 460%
Total Views: up 45.14%
Core Outcome: Paid search fueling long term organic demand
Google Ads Dashboard
Google Analytics (GA4) Organic + Paid Data
Google Analytics (GA4) Organic + Paid Data