Most “personal brands” on LinkedIn are just loud resumes.
They post.
They get likes.
Nothing moves.
This wasn’t that.
Buyer profile
The Real Problem
The profile existed.
But it wasn’t positioned.
No narrative tension.
No defined audience.
No reason for someone to follow.
Buyer Psychology
Just activity.
And on LinkedIn, activity without positioning equals noise.
What Was Actually Missing
Three things were unclear:
What does this person stand for?
Who exactly should care?
Why should anyone trust their thinking?
Until those are sharp, content won’t convert to authority.
So we didn’t start with posting.
We started with clarity.
Step 1: Positioning Reset
Profile headline restructured around value, not job title.
About section rewritten to reflect belief + expertise.
Experience reframed around outcomes, not responsibilities.
Now when someone lands on the profile, they understand:
What this person does.
Who it’s for.
Why it matters.