B2B doesn’t forgive noise. Especially when you’re selling loyalty infrastructure to brands that already get pitched daily.
LoyaltyXpert needed structured outbound. Not random cold emails. Not volume blasting. A controlled acquisition engine.
So we built one.
The Situation
• Niche B2B product
• Long sales cycle
• Enterprise and mid-market targets
• Trust-heavy category
Cold email had to educate, position authority, and open conversations. Not push demos blindly.
What I Built
Instead of sending campaigns, I built a system:
• ICP segmentation by vertical and revenue tier
• Offer-led messaging frameworks, not generic intros
• Problem-first subject line testing
• 10 structured campaigns
• 4,000+ emails sent
• 3,900+ successfully delivered
• 42.5% average open rate
Every sequence had intent: awareness, pain agitation, authority, and soft CTA.
No spam triggers. No aggressive hooks. Just relevance and positioning.
Optimization Logic
We tested:
• Curiosity vs. authority subject lines
• Data-driven hooks vs. problem-led hooks
• Short format vs. structured value emails
• Follow-up timing sequences
We monitored:
• Deliverability health
• Reply quality, not just reply rate
• Warm lead conversion patterns
• Content resonance per segment
The goal wasn’t opens.
It was qualified conversations.
Outcome
A controlled outbound engine that:
• Generated consistent inbound replies
• Positioned LoyaltyXpert as a strategic partner
• Created warm sales opportunities
• Built brand authority in inboxes
Cold email wasn’t treated like a tactic.
It was treated like a pipeline asset.
Built a controlled cold email engine for B2B loyalty platform and segmented framework designed to educate, position authority, and open strategic conversations.