Data Analysis for Talent Acquisition Campaign

Using both recruitment and marketing data, created an end of year analysis showing which tactics were most successful in reaching talent acquisitions goals (3000 participants). Data sources included but were not limited to headhunting inputs, demand generation outputs, email engagement and application/selection results. The analysis not only helped to understand what worked and didn’t but was utilized to make budget and investment decisions for the next year for a 200 person recruitment team and 50 person marketing team.