Repurpose Gallery is a new independently owned gallery opening in Redfern which has a focus on sustainability. This implies environmentally aware art, workshops focussed on reuse and recycling in creative practices. The brand identity and visual system for Repurpose was designed in mind to be used across varied exhibitions and events to ensure consistency and has the ability to suit the content of whatever the gallery is marketing. The ‘R’ logomark has been created to reflect an arrow, referencing the popular recycling symbol, which references the cycle of reusing/reducing our waste - which is Repurpose’s vision for the gallery and the art that is curated and showcased