Ovira is an Australian-based female health-tech company backed by Australia’s #1 VC fund and the second fastest growing company in their portfolio. Their current hero product called ‘Noha’ is a small wearable TENS device that helps manage period pain. Ovira’s goal for their rebrand was to position themselves as experts and leaders in reproductive health and wellness in order to build trust and security among their target audience and community.

We aimed to achieve this through being ‘scientific’ yet accessible and approachable to the modern day consumer. This was done through simplifying the branding and making sure that it was cohesive across all touch points to increase brand awareness, recognition and recall. It was also imperative to have a strong brand framework as Ovira expands into new products.