Aje is leading Australian fashion house dedicated to raw beauty, tough femininity and effortless cool. I supported the creative team producing seasonal lookbooks, creating digital content across all social media platforms and primarily focusing on the Aje website, its aesthetic and functionality. I assisted with the roll out of the 2021 Modernist Spring collection campaign ensuring that the look and feel was inherently ‘Aje’ and was consistent and cohesive across every single touchpoint from lookbooks, website banners, EDM’s, to paid and organic socials.