Box Life: Brand & Web Design (Concept)

Box Life is an Argentine alcohol gel brand founded by a group of high school students as a senior year project. Their differentiator is concrete: a proprietary formula that eliminates the strong residual smell typical of alcohol gel, offering scented variants that feel closer to a personal care product than a sanitizer.

The brand operates in the chemical/personal care space with a defined identity and solid products, but no web presence that matched.

The only existing digital materials were visual concepts from 2021: outdated, disconnected from current design standards, and not built for conversion. There was no website, no product catalog online, and no clear path from discovery to purchase.

The challenge was to build a web experience from scratch that communicated trust and differentiation for a brand selling a commodity product (alcohol gel) in a market where most competitors look identical. The site needed to convert visits into real orders without relying on a traditional e-commerce cart.

The design approach treated whitespace as a core part of the visual language. Generous layouts, wide margins, and a clean hierarchy that guides users without rushing them. The design communicates what the brand and its products promise: freshness and neutrality.

Product photography was integrated organically into the layout, reinforcing the sensation of purity and cleanliness that defines Box Life. No cluttered grids, no aggressive CTAs competing for attention. The page breathes the way the product is supposed to feel on your hands.

The information architecture follows the same logic used in the other projects in this portfolio: show the product, explain the difference, make the next step obvious. Sections flow from brand story to product lineup to contact, with no detours.

Complete web design in Figma for a single-page product site

Visual identity refresh bridging the 2021 brand concepts to a 2026 design standard

Product-focused layout with generous whitespace and clean typographic hierarchy

Responsive design across desktop, tablet, and mobile breakpoints

Art direction for product photography integration

This is a concept project, not a live client engagement. No metrics, no conversion data, no client testimonial. The work stands on its own as a design exercise: a demonstration of how to take a real brand with strong product fundamentals and translate it into a web experience that sells without needing a shopping cart.

The full design is available for review in the images above.

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