Personal Portfolio Redesign & Development

Full rebuild of a freelance portfolio in Framer: single-page architecture with 6 sections, anchor navigation, and a contact CTA accessible from the hero. The site serves as the primary sales channel for a one-person web studio, so every structural decision was made to reduce the path from first visit to booked call.

The previous version ran on a generic template with no typographic hierarchy, no visible pricing, and contact buried at the bottom of a multi-page layout. Visitors had to navigate through separate pages to find services or get in touch. The structure worked against conversion: too many clicks between landing and action.

The rebuild needed to solve three things: put contact and services within one scroll of the hero, establish a visual identity distinct enough to work as brand recognition (not just "another Framer site"), and improve load performance without cutting visual weight.

The multi-page layout was consolidated into a single page with 6 anchored sections: Hero, Projects, About, Services, FAQ, and Contact. This cut the path to any section to one click from the fixed nav.

The hero opens with the brand name at display scale and a "Contactar" CTA that links directly to the footer form. No intermediate pages, no "learn more" detours.

Services were restructured with visible pricing tiers (3 packages with clear scope and direct booking links to Cal.com), so a potential client can evaluate cost and scope without sending a message first.

The typographic system uses the brand name "AGUZSAL" as a recurring visual anchor across sections, replacing the template-default heading style with a custom hierarchy that ties the site to the personal brand.

Single-page Framer site with 6 anchored sections and fixed navigation

Custom typographic identity built around the "AGUZSAL" brand

3 service tiers with visible pricing and direct Cal.com booking links

Contact CTA accessible from the hero, no intermediate pages

Responsive layout across all breakpoints

SEO fundamentals and optimized asset loading

This is a personal project, built as the primary client-facing channel for a freelance practice. The structure is live and verifiable at aguzsal.framer.website: every claim above maps to something visible on the page.

The site now functions as a self-contained sales tool: a visitor lands, sees the work, checks pricing, and books a call without leaving the page.

PageSpeed Insights, old version vs. new:

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