La Raviola: Artisan Pasta Brand Landing Page

Landing page for La Raviola, an artisan decorated pasta brand based in Buenos Aires (zona norte), run by a professional chef with international kitchen experience. The site needed to do one thing well: turn Instagram followers and word-of-mouth referrals into WhatsApp orders. Built in Framer as a single-page site with 6 sections, a downloadable PDF menu, and a direct WhatsApp CTA fixed in the navigation bar.

La Raviola had a strong product and an active Instagram presence (@laraviolapilar), but no website. Orders came through DMs and word of mouth, with no centralized place to show the full menu, pricing, or ordering instructions. Potential customers had to ask for the menu, wait for a reply, and then figure out how to order.

The site needed to solve three things: give the full catalog (pastas, salsas, sides) with visible pricing in one scroll, connect every CTA directly to WhatsApp so ordering requires zero friction, and translate the brand's dark, rock-inspired visual identity from social media into a cohesive web experience without losing the artisan feel.

The information architecture was structured around how a customer actually decides: see the product, check the price, place the order. Six sections in sequence: Hero, Pastas (visual gallery), Salsas (with prices), Sides, FAQ, and a closing CTA with WhatsApp link.

The "PEDIR" button sits fixed in the navigation bar, linking directly to WhatsApp. No contact forms, no "send us a message" pages. A second CTA in the footer repeats the same action for visitors who scroll the full page before deciding.

The menu is available as a downloadable PDF linked from both the hero and the footer, so customers can save it, share it, or reference it offline.

The visual system leans into the brand's rock aesthetic: dark backgrounds, high-contrast typography, and warm food photography against textured surfaces. The palette and tone were pulled from La Raviola's existing Instagram content to keep recognition consistent across channels.

Single-page Framer landing with 6 sections and anchor navigation

Fixed "PEDIR" CTA in the nav bar linking directly to WhatsApp

Downloadable PDF menu accessible from hero and footer

Product catalog with visible pricing for salsas and sides

Dark, rock-inspired visual system consistent with the brand's Instagram identity

Responsive layout across all breakpoints

FAQ section addressing ordering logistics (quantities, lead time, delivery)

The site is live at laraviola.framer.website and functions as the brand's primary ordering channel alongside Instagram. Every structural claim above maps to something visible on the page.

La Raviola now has a single link to share across social media, WhatsApp groups, and word-of-mouth referrals that shows the full catalog, communicates the brand, and gets customers to the order button without asking them to wait for a reply.

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