Baya Baya | Tropical Açaí Bowl Brand Identity & Packaging

Baya Baya is a bold, tropical-inspired açaí bowl brand that celebrates rhythm, color, and wholesome goodness. Designed as a joyful retreat for modern eaters, the brand merges retro flair with tropical freshness inviting customers to indulge in a flavorful escape with every bowl.

Baya Baya reimagines the superfood experience for a youthful, health-conscious audience. With a vibrant visual language that blends retro-modern aesthetics and tropical charm, every bowl is made to nourish and delight.

Challenge To craft a visual identity that balances health-focused nourishment with a playful, premium café experience. The brand needed to stand out in a saturated market of smoothie and wellness cafés while forming an emotional connection with everyday consumers and design lovers alike.

Solution We developed a dynamic visual identity inspired by the luscious tones of açaí berries and the warmth of tropical landscapes.

Color Palette: Bold Berry, Golden Glow, and Soft Sand a balance of indulgence and nature.

Typography: A curated mix of elegant curves and modern forms (Aliskaje and Remingo) that reflect both playfulness and polish.

Logo System: A flexible wordmark that adapts seamlessly across signage, packaging, and merchandise.

Applications: From menus and takeaway packaging to social media and café interiors, every touchpoint brings the brand’s rhythm and energy to life.

If you’re ready to create a brand identity that’s bold, strategic and tailored to your business, I’d love to hear from you

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