This User Story Map is used to define the main flow and activit…
Brand Designer
UX Researcher
UI Designer
Figma
LottieFiles
Miro
Lifestyle
Sebad - Quit Smoking App
innovative mobile solution that helps users quit smoking by progressively reducing their nicotine intake, addressing the challenge of addiction with a personalized, step-by-step approach.
My Roles & Responsibilities 🙌
Conducting user research to understand smoking behaviors and challenges.
Developing wireframes and hi-fi prototypes to illustrate user flows.
Designing a cohesive visual identity, including typography and color schemes, to foster trust and engagement.
Collaborating with developers to ensure smooth implementation of design elements.
Iterating on feedback from user testing sessions to refine the UI/UX experience.
Key Problem 🔑
💡 How might we empower smokers to quit in a manageable, personalized way to improve their health and quality of life?
Why we chose to address this problem:
Smoking cessation tools often lack personalization and cultural relevance, especially in regions like Indonesia. By understanding the local context and common challenges smokers face, we aimed to create a practical and accessible solution that bridges the gap between intention and action.
Brainstorming 🧠
Through interviews with multiple participants, we identified recurring patterns that highlight key factors preventing people from successfully quitting smoking.
Our research revealed that smoking behavior is primarily triggered by emotional states and environmental factors. Smoking has significant negative impacts on both smokers (affecting their health and finances) and those around them (through secondhand smoke). We identified three levels of smoking addiction:
light (1-5 cigarettes daily)
moderate (6-16 cigarettes)
heavy (more than 16 cigarettes).
Research shows that 5mg is the maximum daily nicotine intake before addiction risk increases significantly. Several proven methods exist for quitting smoking, including Gradual Reduction, Nicotine Replacement Therapy (NRT), and Cold Turkey. However, quitting attempts often fail due to physical, psychological, and social factors. A person is considered to have successfully quit smoking after maintaining zero nicotine consumption for at least 3 months.
The Solution that We Chose is… 🧭
💡 SeBAD is a mobile app designed to support smokers in their journey to quit by focusing on gradual nicotine reduction and consistent motivation.
SeBad Features 🚭
Personalized Plan 📝
What it does: Creates a tailored smoking reduction plan based on the user's current smoking habits and goals.
Why it matters: It makes the process manageable and realistic, helping users quit at a sustainable pace without overwhelming them.
Progress Indicators 📊
Includes:
Money Saved: Displays how much money the user has saved since starting the journey.
Cigarettes Avoided: Shows the total number of cigarettes not smoked.
Life Won Back: Estimates additional life expectancy gained based on reduced smoking.
Why it matters: Motivates users by highlighting tangible benefits of quitting smoking.
Daily Cigarette Tracker 🚬
What it does: Allows users to log and track their daily cigarette consumption.
Why it matters: Provides accountability and visualizes progress, reinforcing positive behavior.
Edit History ⏰
A feature where users can directly view their progress and the reasons why they exceeded their daily limit.
Users can also directly edit the cigarettes they smoked from the saved data
Design Iteration 🔁
Home Page 🏠
Before -> the color is too dark and some user find it too intimidatingAfter -> We change the color palette lighter and more playful. We find that the color theory that we used can motivate users more.
Before -> users suggest to highlight the cigarettes limit leftAfter -> we highlight the cigarettes left replacing the days to smoke-free
Log Cigarettes 🚬
Before -> after testing, user felt that in any condition they have to log yesterday cigarettes when they forgot.After -> We add day option in the log cigarette page
Before -> users don’t find it emergency when the smoking limit will surpass the daily limit.After -> We add visual cue such as warning icon and color changing when the user’s limit will surpass the daily limit.
What I learned from this project 🤔
My lovely team 👫💙🚭
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Posted Feb 27, 2025
innovative mobile solution that helps users quit smoking by progressively reducing their nicotine intake, addressing the challenge of addiction with a personal…
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Timeline
Jul 1, 2024 - Aug 1, 2024
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Brand Designer
UX Researcher
UI Designer
Figma
LottieFiles
Miro
Lifestyle
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