Belmar Web Design and Social Media Marketing
Emily Abernathy
Belmar Integrated Logistics Case Study
Introduction
Belmar Integrated Logistics (or Belmar Services) is a manufacturing and warehouse staffing agency that was using Wix for its website. They needed a new website that was more professional and user-friendly, and also required help with managing their social media presence. My role was to create a new website in WordPress and manage their social media project.
Problem-solving Approaches
To fulfill the project requirements, I started by conducting a thorough analysis of their existing website and social media presence. I identified areas for improvement and developed a plan to address their specific needs.
For the website, I focused on creating a clean and modern design that was easy to navigate. I also ensured that the website was optimized for search engines and mobile devices.
For social media, I created and posted content on their Facebook page and utilized Facebook groups to reach a wider audience. I also designed graphics to accompany their social media posts. Additionally, I implemented project management tools, specifically Asana, to streamline their workflow and ensure that tasks were completed on time.
Challenges Faced
One of the main challenges was the transition from Wix to WordPress. I had to ensure that all of their existing content was transferred over to the new website seamlessly. I also had to work closely with the client to ensure that their specific design preferences were met.
Another challenge was creating and implementing a social media strategy that aligned with their brand and goals. I had to conduct research to identify their target audience and develop content that was both engaging and informative.
Revisions
Throughout the project, I provided frequent updates to the client and incorporated their feedback into the website and social media strategy. Some of the revisions made included changes to the layout and design of the website, modifications to the social media content, and adjustments to the project management tools.
Impacts
The new website and social media strategy had a significant impact on Belmar Integrated Logistics. The new website saw a 10% increase in traffic within the first month of launch. Additionally, their social media presence grew substantially, with a 15% increase in Facebook followers and a 5% increase in engagement. The implementation of Asana also resulted in a more efficient workflow and improved project management.
Work Samples
Migrating to WordPress from Wix and to project management tools for a more efficient social media strategy.
Web Design
For their old design, they had a photo carousel with low resolution images, so I switched that to a high resolution video for desktop and a high resolution still image for mobile instead.
Final Design
Before and After Comparison
Mobile Design
Social Media
Job postings for Facebook groups and their company page.
