This case study will delve into my experience as a social media manager for VIVO Realty Group. I was responsible for various tasks that revolved around the development and execution of an effective social media strategy. Among my key responsibilities was to identify social media platforms that would be most beneficial for VIVO Realty Group. In order to do that, I had to carry out a thorough analysis of the different social media platforms to determine which ones would be most effective in reaching the target audience.

Once I had identified the relevant social media platforms, I developed a comprehensive social media strategy that was tailored to their specific needs. This strategy was aimed at increasing brand awareness and driving traffic to the VIVO Realty website. I also had to ensure that the social media strategy was aligned with the overall marketing strategy of the company.

To achieve the goals of the social media strategy, I had to consistently create and curate engaging content that would resonate with the target audience. This involved conducting thorough research to identify the topics that were most relevant to the target audience and creating content that was both informative and entertaining. I also had to keep an eye on the latest trends in the real estate industry to ensure that the content remained fresh and relevant.

In addition to creating and curating content, I also had to engage with the audience on social media. This involved responding to comments and messages, as well as initiating conversations with the audience. I had to ensure that the tone of the conversations was in line with the brand values of VIVO Realty Group.

Overall, my experience as a social media manager for VIVO Realty Group has been incredibly rewarding. Through this role, I have been able to develop a deep understanding of the importance of social media in the success of a business.

The problem that we solved was the lack of engagement and low brand awareness for VIVO Realty Group on social media. The target audience was not being reached effectively, and the content being produced was not resonating with them. To solve this problem, we developed and executed a comprehensive social media strategy that was tailored to the specific needs of VIVO Realty Group.

Increase brand awareness and website traffic

Improve engagement on social media channels

Establish VIVO Realty Group as a thought leader in the real estate industry

To improve VIVO Realty's social media presence, I conducted market research, developed a content calendar, created engaging content, and utilized paid advertising. Their role included developing and executing the social media strategy, managing accounts, and analyzing data for improvement.

To fulfill the requirements, I used the following problem-solving approaches:

Conducted market research to identify the target audience and social media channels

Developed a content calendar to ensure regular and consistent posting

Created engaging and visually appealing social media content

Utilized paid advertising to increase reach and engagement

My role as a social media manager included:

Developing and executing the social media strategy

Creating and curating content for social media channels

Managing social media accounts and engaging with followers

Analyzing social media data to improve performance

To solve the problem of low engagement and brand awareness for VIVO Realty Group on social media, I conducted market research to identify the target audience and social media channels. I then developed a content calendar to ensure regular and consistent posting, and created engaging and visually appealing social media content. To increase reach and engagement, I also utilized paid advertising. Along the way, I discovered that repurposing existing content and creating new source content with photography projects of landmarks around town helped to overcome limited resources for content creation. I also engaged with followers and created a social media community to increase engagement. Throughout the project, revisions were made to the social media strategy based on performance data and feedback, including adjusting the content calendar, refining the targeting strategy, and incorporating user-generated content. The social media strategy resulted in increased brand awareness and website traffic, improved engagement on social media channels, and establishing VIVO Realty Group as a thought leader in the real estate industry.

During the project, I faced the following challenges:

Limited resources for content creation

Difficulty in reaching the target audience

Low engagement on social media channels

To overcome these challenges, I implemented the following solutions:

Repurposed existing content to create new and engaging posts

Created new source content with photography projects of landmarks around town

Engaged with followers and created a social media community to increase engagement

Throughout the project, revisions were made to the social media strategy based on performance data and feedback. These revisions included:

Adjusting the content calendar to focus on the most effective content types and posting times

Refining the targeting strategy to reach the most relevant audience

Incorporating user-generated content to increase authenticity and engagement

The social media strategy resulted in the following impacts:

Increased brand awareness and website traffic

Improved engagement on social media channels

Established VIVO Realty Group as a thought leader in the real estate industry

The social media strategy for VIVO Realty Group was successful in achieving its goals and making a positive impact on the brand. This success is attributed to the problem-solving approaches taken, the solutions implemented and the revisions made. The team explored various strategies, analyzed data and metrics, and conducted thorough research to ensure that the social media campaign resonated with the target audience. Additionally, the use of engaging and visually appealing content helped to capture the audience's attention and interest. The team also made sure to monitor the campaign's progress closely to make necessary changes and adjustments along the way. These efforts culminated in the successful execution of the social media strategy for VIVO Realty Group, and the team was able to deliver a comprehensive and effective campaign that exceeded expectations.

Through my experience as a social media manager for VIVO Realty Group, I learned the importance of market research and data analysis in developing an effective social media strategy. I also learned the value of engaging with followers on social media to build a strong community and increase engagement.

If I were to approach a similar project in the future, I would focus more on user-generated content and influencer partnerships to further increase engagement and authenticity. I would also explore new social media platforms and features to keep up with the latest trends and reach a wider audience.

Overall, this project was a valuable learning experience that allowed me to develop and execute an effective social media strategy, resulting in increased brand awareness and engagement for VIVO Realty Group.

Assisted in the creation of a display case for current listings positioned in the window to attract passerby's and foot traffic. Initially, basic printouts were utilized. However, the design was later enhanced to be more impactful by increasing its size and adopting a minimalist approach, complete with a custom design.