Revitalizing RC Willey: Graphic Design and Photo Editing Success

Case Study: Elevating RC Willey's Brand Presence through Graphic Design and Photo Editing

Project Description:

Introduction:

RC Willey, a venerable furniture company, sought expertise to refine their visual content strategy. With a rich history dating back to 1932, RC Willey has consistently delivered quality furniture and home decor to a diverse clientele.

Project Overview:

The primary goal was to alleviate the burden on RC Willey's in-house photographer, allowing them to focus on capturing more high-quality images. I introduced a streamlined editing processes and established improved photo shoot standards. This involved refining details such as minimizing obstructions in front of TVs and windows during shoots, significantly reducing the need for extensive post-production edits.

Problem-Solving Approaches:

Our primary focus has been on advanced photo editing techniques to ensure a smooth transition from photoshoot to publication. By addressing challenges at the source, we collaborated with RC Willey to define and implement refined standards for photo shoots, minimizing the need for extensive post-processing. Emphasis placed on enhancing the natural beauty of the furniture through meticulous editing including but not limited to removing any scratches, dust, electrical cords/outlets, or other imperfections. Replacing ceilings from their warehouse ceiling to a residential ceiling, inputting images into windows and TV screens, and fixing any other qualities.

Challenges Faced and Overcoming Them:

The main challenge involved steering away from unnecessary graphic design interventions. By implementing meticulous shoot standards, we overcame the need for extensive edits. An initial exploration of AI tools for ceiling edits was abandoned in favor of a manual yet simplified solution, ensuring efficient and effective results.

Revisions Made:

Remarkably, no revisions have been required post-implementation, except for an initial testing phase when first defining standards. This underscores the effectiveness of the streamlined process and the precision applied during the project. The decision to abandon complex AI solutions in favor of simpler, more controlled methods proved instrumental in achieving this success.

Impact Made:

The project's success is reflected in the increased efficiency of RC Willey's photographic workflow. The transition from an average of 48 to 60 photos per month is a testament to the enhanced speed and productivity achieved. The streamlined process has empowered the in-house photography team to focus on generating more content, ultimately benefiting RC Willey's marketing efforts and product visibility.

Conclusion:

In redefining RC Willey's photographic workflow, our approach has not only alleviated the pressure on their in-house photographer but has also significantly increased their monthly photo output. The strategic implementation of shoot standards and meticulous editing processes has resulted in a seamless process, with no revisions required to date. This project exemplifies my commitment to practical and effective solutions, ensuring that clients not only meet but exceed their content production goals.ccccc

Work Samples:

Photo Manipulations:

Inputting backgrounds into windows and TV screens.











Photo Corrections:

Removing any scratches, spots, dust, or other imperfections.