Over the past decade, I have had the honor of contributing to the revolutionizing movement culture as a Creative Movement Specialist. My experience spans parkour, freerunning, coaching, event organization, marketing, and design. This case study highlights how I have integrated these diverse skills to foster community, elevate events, and inspire creativity in the movement world.

Throughout my career, I have collaborated with various clients, ranging from educational institutions and local communities to international parkour organizations. Each client sought to leverage my expertise to enhance their movement-related projects, whether through innovative event organization, dynamic branding, or impactful content creation.

Parkour and Freerunning: Leveraged my athletic background to provide authentic coaching and event experiences.

Coaching and Mentorship: Empowered individuals and groups through tailored coaching sessions, workshops, and mentorship programs.

Event Organization: Designed and executed immersive events that celebrated movement diversity and creativity.

Marketing and Design: Developed compelling narratives and captivating visuals to amplify movement initiatives.

Created engaging and safe environments for participants of all skill levels.

Utilized photography and video production to capture and promote event highlights.

Fostered community collaboration through well-coordinated activities and workshops.

Designed cohesive branding materials that resonated with target audiences.

Developed and implemented marketing campaigns that increased visibility and engagement.

Utilized social media and other digital platforms to promote events and initiatives effectively.

Ensured all promotional materials were both visually appealing and practical for various contexts.

Refined designs based on feedback to enhance usability and impact.

Addressed safety concerns while maintaining an exciting and challenging event atmosphere.

Adapted event logistics in response to participant feedback and unforeseen circumstances.

Developed content that balanced informative and entertaining elements to sustain audience interest.

Iterated on content and strategies based on analytics and feedback.

Content Creation: Adjusted scripts, video quality, and sound design to enhance viewer experience.

Event Planning: Refined schedules and activities based on real-time participant feedback.

Design and Branding: Iterated on logos and promotional materials to better capture the essence of each project.

Developed as a senior capstone project to educate and inspire viewers about parkour.

Created a collaborative and immersive experience for the local parkour community as a coach. WFPF LVL1 and ADAPT LVL1 certifications.

Designed cohesive branding materials to elevate Texas’s largest yearly parkour gathering.

Photographed parkour events and athletes, showcasing the artistry and athleticism of parkour.

Authored articles that resonated with the parkour community, contributing valuable insights and stories.

Parkour Vision Article Instagram Teaser:

Snippets of a commercial's finished product.

BTS shot of commercial.

JumpFest Style Competition

Somatic Style Competition

First Texas Parkour Women's Competition

Engagement and Reach: Increased social media followership and engagement across multiple platforms.

Community Building: Fostered a stronger sense of community through well-organized events and collaborative projects.

Visibility and Recognition: Enhanced the visibility of parkour and movement culture, attracting more participants and followers.

Through a multidisciplinary approach that combines movement, coaching, event organization, marketing, and design, I have significantly impacted the parkour and movement community. By fostering community, enhancing visibility, and inspiring creativity, I continue to shape the future of movement culture. Let's connect and explore how we can collaborate to further this impact.