Social Media & Creative Direction for Helen Traiteur

I currently manage the social media presence of Helen Traiteur, a high-end French catering house known for its gastronomic excellence and creative events.

My role includes content strategy, creative direction, and the production of visuals in line with the brand’s elegant and innovative DNA.

In addition to managing the content calendar and Instagram storytelling, I also led the creative direction for our most recent photo shoot — from visual guidelines and moodboarding to shot selection. The goal was to elevate the gastronomic offer with a refined, art-directed aesthetic that reflects both the season and Helen’s culinary identity.

📸 Featured here:

– A preview of the latest shoot for the Fall/Winter menu

– A selection of social visuals created for Instagram

– A glimpse into the new visual tone developed for the brand