From homepage storytelling to campaign shoot, targeted emails and curated social feeds.

At Ekyog, I contribute to shaping the brand’s digital presence across key touchpoints by combining creative direction, data analysis, and strategic thinking.

💻 Homepage & UX

I design and write homepage content in collaboration with the dev and design teams, focusing on storytelling, seasonal highlights, and seamless user experience.

📩 Newsletters & CRM

I create and schedule email campaigns, define customer segments, and analyze key metrics to optimize performance and engagement across different audiences.

📱 Social Media Support

I assist in the planning and creation of social media content, ensuring brand consistency and helping to maintain a strong presence across Instagram and Facebook. 

📸 Spring–Summer 2025 Eshop 

I also led the coordination and visual direction of the SS25 eshop photoshoot — ensuring the visual universe aligned with the brand’s values, seasonal narrative and eshop needed. 

This project showcases a blend of creativity and analytics to serve both brand image and performance.

This screen showcases several UX enhancements designed to improve user engagement and conversion:

A fixed bottom banner highlighting ongoing promotions for maximum visibility.

A new “Stories” video section on product pages, echoing social formats to better showcase fit and fabric.

A “Wear it with” pairing suggestion to help customers build outfits and boost cross-selling.

A PayPal button offering payment in 4 installments, making checkout more flexible and accessible.

Each element was designed to offer a smoother, more intuitive and inspiring shopping experience.