During a stay in Cambodia, I discovered Bodia and was immediately drawn to the brand’s commitments, identity, and connection to the local environment. Inspired by their values, I decided to dedicate time to exploring ways to strengthen their digital communication and customer experience.

I looked the structure and content of their website, reviewed their messaging, and designed concrete proposals to enhance clarity, brand coherence, and user journey — all while respecting their existing tools and tone of voice. I created newsletter mockups, website structure recommendations, and content suggestions to support a more seamless and impactful brand presence online.

This self-initiated project reflects both my creative approach and my ability to bring strategic structure to brands I believe in.