Visual Identity for a Linen Fashion Concept

This personal project explores the visual identity of a slow fashion brand built around linen — a timeless, sustainable and tactile material.

I imagined a refined and modern aesthetic blending softness and structure, inspired by natural textures and raw elegance. The brand concept combines ethical values, visual minimalism, and a strong emotional connection to the material.

The creative direction includes:

— Brand identity & logo

— Art direction & moodboards

— AI-generated visual compositions (MidJourney)

— Editorial feel

This project allowed me to experiment freely with storytelling, composition, and atmosphere — crafting a visual language that could resonate with mindful fashion consumers.