The Well Pilates – Concept Social Media Direction
Marine Sintes
The Well Pilates – Concept Social Media Direction
(Personal concept – not affiliated or approved by the brand)
I imagined what the social media presence of The Well Pilates could look like — a serene, modern studio rooted in intentional movement, softness, and minimalist design.
Through this concept, I designed a full week of content to reflect the brand’s universe: calm, grounded, and inspiring.
Each piece of content was thought as part of a broader storytelling — from quotes to rituals, from guided movement to community anchors.
✨ My approach
→ A curated and coherent feed, aligned with the brand’s visual identity
→ An editorial rhythm to support consistency and deepen engagement
→ A soft, timeless aesthetic that lets the brand breathe
What I could bring to a brand like The Well
– A turnkey content calendar, ready to roll out week by week
– The option to manage content scheduling, or to provide fully editable Canva templates for more autonomy
– The creation of newsletters to nurture the community beyond Instagram
– Strategic ideas for community-driven marketing initiatives to keep the audience engaged and connected over time
📸 Note: I do not produce photo or video content, but I build the structure, storytelling and visuals based on existing content or brand assets.
This is a personal creative direction and has not been reviewed or approved by the brand.
Thank you for taking the time to explore my project! 🤍
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Posted May 30, 2025
Conceptual & Strategic social media direction for The Well Pilates, focusing on serene, modern aesthetics.
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The Well Pilates
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