Further enhancing the platform's functionality and user engagement, I initiated a comprehensive four-month redesign of the user experience and interface. Managing a team of UX/UI designers and software engineers, I ensured that the new design met the high standards expected by our users. In parallel, I initiated the development of a Customer Retention Management prototype, which played a pivotal role in improving our long-term customer engagement strategy. Additionally, I established a systematic process for identifying and interviewing prospective users from various industries, which helped in creating detailed user personas. These personas informed the redesign process, ensuring that the platform effectively met the specific needs of our diverse customer segments, thus enhancing overall user satisfaction and platform usability.