Yumch - iOS & Android App
About Project
YUMCH: Redefining Restaurant Discovery with Immersive Visuals and Seamless User Experience
YUMCH! is an innovative app that revolutionizes how users discover restaurants and dishes through engaging photos, videos, and detailed insights. It simplifies decision-making by offering ratings, reviews, and real-time features like table reservations and online orders. My role was instrumental in designing an intuitive and visually captivating experience, bringing the client’s vision to life.
Project Requirements
Client Frustrations:
Fragmented platforms for restaurant discovery and dish exploration.
Limited engaging visuals and poor user interaction in existing apps.
A lack of features integrating reviews, ratings, and favourites into one platform.
Client Motivations:
Provide a visually-driven platform for restaurant and dish discovery.
Integrate user-centric features like ratings, reviews, and YUMCH points.
Stand out as a go-to app in the competitive food-tech space.
Vision and Goals:
Build a seamless, visually engaging app for food enthusiasts.
Offer features that enhance decision-making and user engagement.
Create a platform that rewards user interaction while boosting community involvement.
Outcomes:
A cohesive app that blends aesthetics with functionality.
Positive feedback from users on the engaging visuals and smooth navigation.
Increased user retention due to rewarding and interactive features.
My Role as a Designer
Responsibilities:
Conducted detailed discussions to transform a brief into a full-fledged app concept.
Developed user flows, UX, and UI to create a seamless user experience.
Delivered polished designs aligned with the client's vision and goals.
Strategy and Understanding:
Focused on user pain points by simplifying navigation and enhancing visuals.
Designed features that integrated reviews, ratings, and rewards to build community trust.
Maintained constant communication with the client to ensure alignment and clarity.
My Design Process
Brainstorming and Ideation:
Collaborated with the client to define user needs, features, and app goals.
Wireframe and User Experience Design:
Created user flows and wireframes to ensure smooth and intuitive navigation.
UI Design, Prototypes, and Micro-animation:
Designed a high-fidelity UI with interactive prototypes and engaging animations.
Design Finalization and Handoff:
Delivered pixel-perfect designs and collaborated with developers for a seamless handoff.
Deliverables
User Flow: Detailed visual maps of user interactions.
Prototype (App Store preview Link): https://apps.apple.com/gb/app/yumch/id1444621015
Design Documentation & Animations: Guidelines and interactive elements for developers.
Figma and Animation Design File: All source files for easy scalability.
Illustration Designs: Custom illustrations for enhanced visuals, if applicable.
Free Design Support: 3 months post-project support for tweaks and adjustments.
Bonus: Free website templates, stationery, or mockups as value-added services.
My Experience
Working on the YUMCH! app was an enriching experience. Collaborating with the client helped me better understand the challenges of creating a user-driven platform. Despite tight deadlines and evolving requirements, I overcame hurdles by maintaining a user-first approach and ensuring open communication. The result was a product that delighted the client and its users alike.
Challenges and Overcoming Them
The biggest challenge was balancing simplicity with robust functionality. Through continuous feedback and iterations, I refined the design to ensure it met user expectations while aligning with the client’s goals.
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Posted Dec 31, 2024
YUMCH!: Redefining Restaurant Discovery with Immersive Visuals and Seamless User Experience
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