Urbanhive - iOS & Android App Design
Tanveer Singh
About Project
Urbanhive: Revolutionizing Urban Herb Farming with Smart Design
Urbanhive is a Germany-based app for herb and plant care. It integrates with a smart farming device featuring LED lights and connectivity via Bluetooth and Wi-Fi. The app simplifies plant care, ensuring users can grow herbs and plants at home with minimal effort.
Project Requirement
Client Frustrations
The current app workflow was complicated and unintuitive.
The visual design lacked appeal, reducing user engagement.
Scalability was difficult due to inconsistent design elements.
Client Motivations
To provide users with a seamless, visually appealing, and user-friendly experience.
Enhance customer satisfaction and retention by simplifying plant care processes.
Vision and Goals
A complete overhaul of the app's UX/UI to align with modern design standards.
Build a scalable design system for future growth and updates.
Create a product that stands out in the smart farming market.
Outcomes
Redesigned app workflow for better usability.
The project requirement was to revamp the end-to-end UX/UI for Urbanhive
The focus is on making the app more user-friendly, visually appealing, and intuitive.
Enhanced visual appeal, improving user engagement by 50%.
Scalable design system for consistent updates without extensive redesigns.
🔎 Design Research
✍🏼 Wireframe Design
✦ Iconography
My Role as a Designer
I was hired as a Sr. UX/UI Designer & Illustrator, where I:
Conducted user research to identify pain points.
Designed an entirely new workflow and user experience. Redesigned the app's workflow to improve functionality and usability.
Revamped the app's layout and visual design. Revamped the entire layout to enhance the overall user experience.
Developed a scalable design system, ensuring consistency and easy future updates without overhauling core design elements.
Strategy and Understanding
I focused on addressing client frustrations by:
Simplifying complex workflows into intuitive user flows.
Prioritizing visual hierarchy and clean aesthetics to make the app more engaging.
Ensuring scalability through an organized, reusable design system.
Designs, Before - After
UI Design
Client Feedback | 5 stars ⭐️⭐️⭐️⭐️⭐️
Illustration Designs
My Experience Working with the Client
Collaborating with the client was a seamless and enriching experience. Their clear vision and openness to ideas allowed me to deliver a product that exceeded expectations.
Challenge: Simplifying complex workflows while keeping functionality intact.
Solution: Conducted extensive testing and iterations to achieve simplicity without compromise.
2. Challenge: Building a scalable design system.
Solution: Created a modular system with reusable components and consistent design principles.
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Posted Mar 24, 2024
I got hired as a Sr. UX UI designer, where I understood the current workflow and: 1. Created an all-new workflow for the app 2. Changes the complete layout and
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