Development of Tailswatch: A Pet Safety Platform by Malick MurtazaDevelopment of Tailswatch: A Pet Safety Platform by Malick Murtaza

Development of Tailswatch: A Pet Safety Platform

Malick Murtaza

Malick Murtaza

Verified

1 collaborator

Tailswatch — Leading the Design & Development of a Smart Pet Safety Platform

Overview

Tailswatch is a QR-powered pet safety platform that helps reunite lost pets with their owners through dynamic digital pet profiles. The platform enables pet owners to register pets, manage information, activate QR tags through subscriptions, and instantly share important pet details when a tag is scanned.
As Product Lead and Project Manager, I was responsible for defining the product vision, creating the roadmap, designing the overall user experience, coordinating development efforts, and ensuring the final product aligned with both user needs and business goals.

The Challenge

Traditional pet tags are limited to static information that can become outdated over time. The goal was to create a scalable digital solution that would allow pet owners to update pet information at any time while providing immediate access to critical details for anyone who finds a lost pet.

My Approach

Before designing screens, I focused on defining the complete product ecosystem and mapping the primary user journeys.
The platform was built around two core experiences:
Pet owners managing profiles, subscriptions, and QR tags.
Pet finders accessing pet information instantly through QR scans.
Every design and development decision was guided by a single objective:
Scan. Identify. Reconnect.

Product Leadership

Beyond design, I led the planning and execution of the project from concept to launch.
My responsibilities included:
Defining product requirements
Creating feature roadmaps
Designing user journeys
Managing project milestones
Coordinating design and development
Reviewing implementations and quality assurance
Aligning technical decisions with business goals
By breaking the project into structured development phases, the team was able to deliver core functionality efficiently while maintaining a clear path for future growth.

Collaboration

A key contributor to the project's success was UX Designer Zain Malik, who did an excellent job translating product requirements into intuitive user experiences. Working closely together, we refined user flows, interface structures, and interaction patterns to ensure the platform remained simple, accessible, and user-focused throughout development.

Outcome

Tailswatch evolved from an idea into a complete digital pet safety ecosystem that transforms traditional pet tags into dynamic, updatable pet profiles.

My Contributions

Product Strategy
Project Management
Product Design Leadership
UX Planning
User Journey Mapping
Development Coordination
Roadmap Creation
Quality Assurance
Stakeholder Management
App will be Launching Soon!
App will be Launching Soon!
Visit the Site here: Tailswatch.com
Like this project

What the client had to say

This project was recommendation phase. Malick and his team's expertise has added significantly to our design and early prototying efforts and is shaping our application for the better. Excellent communication and responsiveness.

Brent Stone

Apr 30, 2026, Client

Posted Jun 24, 2026

Led the Product design and development of Tailswatch, a QR-based pet safety platform. A Safety hub for pets which serves as a SaaS platform and also Ecommerce.

Likes

2

Views

3

Timeline

Apr 15, 2026 - Apr 24, 2026

Clients

Tailswatch

Collaborators