Tailswatch is a QR-powered pet safety platform that helps reunite lost pets with their owners through dynamic digital pet profiles. The platform enables pet owners to register pets, manage information, activate QR tags through subscriptions, and instantly share important pet details when a tag is scanned.

As Product Lead and Project Manager, I was responsible for defining the product vision, creating the roadmap, designing the overall user experience, coordinating development efforts, and ensuring the final product aligned with both user needs and business goals.

Traditional pet tags are limited to static information that can become outdated over time. The goal was to create a scalable digital solution that would allow pet owners to update pet information at any time while providing immediate access to critical details for anyone who finds a lost pet.

Before designing screens, I focused on defining the complete product ecosystem and mapping the primary user journeys.

The platform was built around two core experiences:

Pet owners managing profiles, subscriptions, and QR tags.

Pet finders accessing pet information instantly through QR scans.

Every design and development decision was guided by a single objective:

Beyond design, I led the planning and execution of the project from concept to launch.

My responsibilities included:

Defining product requirements

Creating feature roadmaps

Designing user journeys

Managing project milestones

Coordinating design and development

Reviewing implementations and quality assurance

Aligning technical decisions with business goals

By breaking the project into structured development phases, the team was able to deliver core functionality efficiently while maintaining a clear path for future growth.

A key contributor to the project's success was UX Designer Zain Malik, who did an excellent job translating product requirements into intuitive user experiences. Working closely together, we refined user flows, interface structures, and interaction patterns to ensure the platform remained simple, accessible, and user-focused throughout development.

Tailswatch evolved from an idea into a complete digital pet safety ecosystem that transforms traditional pet tags into dynamic, updatable pet profiles.

Product Strategy

Project Management

Product Design Leadership

UX Planning

User Journey Mapping

Development Coordination

Roadmap Creation

Quality Assurance

Stakeholder Management

Visit the Site here: Tailswatch.com