AUC Centennial Logo

When AUC celebrated its 100-year milestone, I created the winning logo in a university-wide design competition. This logo became part of AUC’s legacy.

Designed the official centennial logo, embedding interlocking pentagons within “100” to evoke motion and reference AUC’s historic emblem

Developed a full visual identity system for the centennial campaign including color palette, typographic treatments, layout grids, and flexible lockups

Designed all campaign materials and assets including signage, event graphics, merchandise, print collateral, digital ads, and social media visuals

Took an active role in campaign strategy and video content, contributing to messaging, visual direction, and video elements included in the broader centennial campaign

Ensured adaptability of the design across media including digital, print, large-scale installations, merchandise, and motion formats

The pentagon motif, placed in the heart of “100,” references the early emblem by Thoron and Naim Fahmi and suggests dynamic continuation beyond the century

The color palette balances prestige and vibrancy, leaning on AUC’s traditional blue and gold while injecting fresh energy

Every visual and motion decision was made to support consistency and coherence across the campaign

Video content was crafted to echo the logo’s visual language and reflect AUC’s forward-thinking, energetic identity

Impact & Value Winning the competition solidified my role as lead creative. The centennial identity I designed became a central thread in the entire campaign, helping unify visuals, messaging, and motion across all touchpoints.

AUC's 100-year logo is a part of AUC's legacy. The logo captures the spirit of innovation, academic excellence, and global impact that AUC has embodied throughout its history.

The logo symbolizes AUC's diverse community, commitment to knowledge and learning, and forward-thinking approach to education. The color palette was carefully chosen to evoke a sense of prestige, professionalism, and vibrancy. It includes AUC's traditional colors, such as gold and blue, to maintain continuity with the university's brand identity. The logo is versatile and easily adaptable for various applications, including digital and print media, merchandise, and event branding. Overall, the AUC 100 years logo visually represents AUC's journey and achievements over the past century while looking towards a bright future. It should inspire pride, evoke a sense of nostalgia, and capture the excitement surrounding the centennial celebration.