FITVILLE
Raghda Barakat
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Posted Nov 21, 2023
A comprehensive brand identity that combines visual elements, brand messaging, target audience understanding, and brand positioning.
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Fitville's brand identity effectively conveys a sense of strength, endurance, and community.
FitVille is an integrated fitness village that promotes strength, community, and safety. The logo concept represents these values through a rich house icon, symbolizing protection and a well-controlled society. The flipped F letters also create a clean V letter, allowing for a creative and playful logo design. The lines of the two F letters serve as sports finish lines, visually dividing space and adding definition, form, and direction to the logo. These lines not only guide individuals but also convey a sense of efficiency and reliability.
