Grounds Coffee

Raghda Barakat

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Art Director

Brand Designer

Visual Artist

Grounds logo symbolizes connection. So, the next time you take a sip of your grounds brew, take a moment to appreciate the symbolism behind it. The hidden symbolism in the word "grounds"? The letter "G" is carefully crafted to represent the rising vapor of freshly brewed coffee; the aroma that fills the room as the coffee brews is like a symphony for the senses, while the turn-on button symbolizes how we rely on this magical elixir to start our day. So to speak, that kickstarts our day and gets us ready to face whatever lies ahead. It has become a ritual, a moment of solace amidst the chaos of our busy lives. Grounds Coffee symbolizes comfort, connection, and the power to fuel our lives.
The packaging of Grounds coffee products is meticulously designed to tell a captivating story that celebrates the rich cultural heritage of each origin. Inspired by vibrant African patterns, each origin has its own signature theme, carefully chosen to reflect its unique distinctiveness, traditions, and culture. Its design invites customers to experience the authenticity and richness of the coffee's origin. Every detail has been carefully considered to create an immersive and flavorful experience.
The Packaging showcases the intricate details of each package coffee's origin, from the lush landscapes where the beans are harvested to the traditional brewing methods that bring out the unique nuances of each cup.
The Packaging showcases the intricate details of each package coffee's origin, from the lush landscapes where the beans are harvested to the traditional brewing methods that bring out the unique nuances of each cup.
Grounds Packaging transports you to a world of flavors, traditions, and the warm embrace of the community by showing how each design element reflects the rich cultural heritage of the coffee's origin. The aim is to create a compelling narrative that captures the brand's essence and entices customers to experience the coffee's unique flavors and cultural significance.
Grounds Packaging transports you to a world of flavors, traditions, and the warm embrace of the community by showing how each design element reflects the rich cultural heritage of the coffee's origin. The aim is to create a compelling narrative that captures the brand's essence and entices customers to experience the coffee's unique flavors and cultural significance.
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Posted Nov 21, 2023

Created an inclusive brand identity, establishing a strong presence in the coffee industry.

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Art Director

Brand Designer

Visual Artist

Raghda Barakat

Award-Winning Designer

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