I redesigned TUI's landing page to enhance user engagement and streamline the booking process. Key decisions included simplifying the layout for better navigation, featuring a large, immersive hero image that captures the essence of travel, and using clear, bold CTAs to guide users. I integrated personalized destination recommendations based on user preferences and optimized the page for mobile responsiveness. The design focuses on a clean, visually appealing interface that reflects TUI’s brand while making it easier for users to find and book their ideal vacation. The Full redesign can be seen : https://www.behance.net/cocouxui