A conversion-focused digital experience for

A conversion-focused digital experience for a Pilates and physiotherapy studio in Brasília, Brazil.

Corpus needed a landing page designed to turn paid-media traffic into real conversations, while staying true to the brand’s warm, editorial identity.

I translated the existing visual language into a responsive web experience built around movement, photography and typography. Instead of relying on conventional healthcare layouts or generic UI patterns, the interface uses scale, rhythm and interaction to make the brand feel physical and human.

The experience adapts its entry point to different campaigns, including Pilates, physiotherapy and RPG, creating a direct connection between the ad and the landing page. Services, contextual imagery and WhatsApp CTAs are integrated throughout the journey without disrupting the visual experience.

The project covers art direction, web design, responsive design, interaction and AI-assisted front-end development, from concept to a functional digital experience.