Web3 survey platform SaaS landing page
Swapnaneel Chakrabarti
Web Designer
UX Designer
UI Designer
Figma
Whimsical Wireframes
Overview
This landing page created for a web3 survey platform that helps community leaders gather actionable insights from their community. The landing page was designed in close collaboration with the stakeholders to create their communicate their unique value proposition to target audience i.e projects owners to acquire users for their MVP.
A quick peek ✨
Landing Page - Hero section
🚩 Challenges to tackle while designing
During the initial discovery and pre-production stage, collaboration with stakeholders took place to declare the mission success criteria for the website and what goals we are trying to achieve.
How can we effectively communicate the benefits of getting insights from the community to the users
How to explain the long term benefits of being on a the platform
How to educate users what to do with the insights that the platform is providing
How do we communicate the host of robust features that we provide with our service
🎯 Solutions designed for the project
After comprehensive research and feedback the following solutions were designed
Dedicated section for the three main benefits that the platform users will have over non-users - this creates the hook and intrigue to learn more
Detailed description on how community insights can supercharge the growth of a project along with visualizations
A dedicated features section to communicate the utility of each tool
Blog section to educate users about the importance leveraging a community
🎨The Design
Key benefits and visualization videos
Index of robust features and their utility
Educating users through blogs
Clear actionable for all users at the end of the landing page funnel
Client testimonial
"Exceptional design quality, high focus on user research keeping smooth & competitive user experience to other products."
Kaustubh Sharma, Co-founder
