Lafferty Paving Website Design

Role: UI/UX Designer, Web Developer Project Type: Client Project Tools Used: Figma, Wordpress, JavaScript

Overview: Lafferty Paving is a professional paving company based in Connecticut, USA. They needed a modern and visually impactful website that communicates their services, builds trust with customers, and drives new leads. My goal was to create a user-friendly, responsive website that blends strong branding with practical navigation.

Designed a full homepage with clear visual hierarchy and a compelling hero section

Integrated service icons with brief descriptions for quick understanding

Developed a dynamic project showcase slider to highlight completed work

Added a contact form with essential fields to convert visitors into leads

Created a stats section to build credibility using real-time achievements

Ensured the website is mobile-responsive and fast-loading

Eye-catching call-to-action buttons for project inquiries

Visual balance between bold color elements (red, black, yellow)

High-quality images that reflect the paving industry

Organized footer with newsletter signup, contact details, and menu navigation

Results: This design significantly improved user engagement and lead generation, helping Lafferty Paving stand out in a competitive market. The site is intuitive, professional, and aligned with the brand’s goal of paving a brighter future.