Designed at Vog App Developers

Summary:

As the Lead UI Designer of Karbon-X, a platform enabling individuals and businesses to offset their carbon footprint. From an undefined scope to a successful launch, I played a pivotal role in this project, redesigning web and mobile products, and crafting a pitch deck that secured $6M in funding.

Project timeline

1 year

Role

Lead Designer

Industry

Sustainability & Environmental Technology

In March 2022, I joined Karbon-X, a platform dedicated to empowering individuals and businesses to offset their carbon footprint through clean energy and eco-friendly initiatives. The project began with an undefined scope and a complex product vision. Despite these challenges, I took the lead on the web design while collaborating with a colleague who focused on the mobile application.

Our first priority was to establish a strong brand identity that aligned with Karbon-X’s mission of sustainability. Alongside this, we assisted the client in defining product features by benchmarking competitors and using strategic design insights

By May 2022, we created the first pitch deck, highlighting the platform’s unique value proposition: enabling users to actively participate in climate action through simple and accessible tools. This deck played a pivotal role in securing $6 million in funding, which supported the continued development and refinement of the platform.

As the project evolved, I took on more leadership responsibilities and worked closely with a dynamic team, including:

Project owners and managers to align timelines, goals, and deliverables;

Development teams (web, mobile, backend, and QA) to ensure seamless integration of the design system across platforms;

Designers to support scalability and maintain consistency.

Through this collaboration, we shaped Karbon-X into a functional and intuitive platform. The design emphasized simplicity and transparency, allowing users to choose carbon offset plans that matched their goals, ranging from 4,000 kg to 12,000 kg of CO₂ per year per subscription. Each plan contributed to impactful projects such as reforestation in Bolivia and ocean deacidification in the UK, creating a direct link between users' actions and environmental impact.

In early 2023, just weeks before the planned launch, the Karbon-X team decided to rebrand. The updated branding was delivered in February, with the product launch scheduled for March 2023.

As the project lead, I reorganized workflows to meet the new deadlines. After finalizing the updated UI, I brought in two additional designers to assist with the redesign of both the web and mobile products. In just two weeks, we completed the redesign, aligning it with the new branding while maintaining the usability and functionality of the platform.

During this period, I also redesigned the badges, ensuring they reflected the updated brand identity. Despite the intense timeline, the team delivered high-quality results, ready for launch.

In March 2023, Karbon-X successfully launched, offering an intuitive application for environmentally conscious individuals and businesses. The platform provided flexible plans and accessible tools to support clean energy projects and offset carbon emissions.

By April 2023, the platform had already received positive feedback from users, and market projections estimated:

75% retention rate in the first year.

100,000 subscribers, generating significant contributions to environmental projects.

Additionally, Karbon-X became a trusted platform for climate action, uniquely positioned as one of the first applications to directly integrate carbon offset purchases with a user-friendly interface.

– Leading the Karbon-X project was a transformative experience. From defining the brand identity to managing cross-functional teams and delivering under tight deadlines, the project exemplified the power of design and collaboration.

in funding

in just two weeks

in app store