Project overview
Abi is Beroe's AI-powered procurement advisor, designed to turn curated market, supplier and risk intelligence into timely, actionable guidance for procurement teams.
The challenge
Procurement intelligence is data-heavy and often abstract. The video needed to give the product a human, confident presence while communicating scale, trust and fast access to relevant insights.
Creative approach
I combined kinetic typography, data-led graphic elements and fluid brand transitions to move from the pressures of procurement to the clarity provided by Abi. The visual rhythm balances enterprise credibility with an approachable AI personality.
My contribution
Motion design, kinetic typography, compositing, transitions and final video editing.
Deliverable
A full HD brand and product explainer for B2B campaigns, presentations and procurement audiences.
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Posted Sep 19, 2026
AI procurement intelligence video combining kinetic typography, data visualization and brand storytelling for the Beroe Abi platform.